This campaign was created for Playground, a brand redefining sexual wellness as an integral part of women’s holistic health. With a strong focus on stripping away stigma, Playground encourages women to step up satisfaction and seek pleasure without secrecy. Through a mix of stills and interviews, we crafted an intimate yet professional visual narrative that balances empowerment, playfulness, and authenticity.

Business Portraits

The first setup focused on capturing Playground’s three co-founders in a setting that feels relaxed yet polished. The imagery blends confidence and approachability. Product placement was kept organic and natural, ensuring the focus remained on the women behind the brand. In addition to group portraits, we captured single shots of Christina Aguilera who embody empowerment, reinforcing Playground’s mission of self-confidence and pleasure without stigma.

The Bedroom Setup

Sexual wellness is often overlooked in conversations about women’s health, and Playground is here to change that. This second setup steps away from clichés, avoiding over-sexualized tropes in favor of a bold, sophisticated, and relatable approach. The three co-founders gather in an intimate setting, creating space for open, honest dialogue around pleasure—a topic that remains underserved and under-discussed. The imagery maintains a balance between professionalism and playfulness, seamlessly aligning with Playground’s branding while reinforcing the company’s mission: pleasure as self-care, not secrecy.