NO FUSS. NO MESS. FORMULATED FOR CONVENIENCE.

For the launch of Loops’ Skincare Essentials and their groundbreaking wrapping mask, this campaign seamlessly ties the new lineup into the Loops universe—showcasing an effortless, on-the-go skincare routine designed for modern life.

The creative direction blends energy, movement, and authenticity. The set is kept minimal yet versatile, allowing the talent and product to take center stage. With a mix of dynamic motion and stills, the visuals capture the efficiency and simplicity of Loops’ innovative formulas.

STILLS CONCEPT

The imagery is modern, fresh, and full of energy. Playing with wide lenses and unconventional angles, the shots break away from old-school beauty photography, creating a bold and contemporary aesthetic. The casting is diverse and authentic, celebrating real skin with super minimal retouching—every texture, every feature, every skin story is embraced. The result is an edgy yet approachable visual narrative that feels both youthful and effortless.

MOTION CONCEPT - “Ready, Set, Go”

Fast, effective skincare without compromising values. This campaign brings Loops’ new skincare line up to life—highlighting its convenience, easy application, and real results.

Grab it, pack it, swipe it—no mess, no fuss.

Using dynamic cuts, unexpected camera angles, and seamless movement, the video captures the ease of integrating Loops into everyday routines. Adding the iPhone camera’s small footprint allows for creative, immersive shots that feel natural and unposed. Each talent brings their own personality, reinforcing diversity in skin, individuality in beauty.

A fast, fresh, and effortless take on skincare—designed for real life.