This campaign was created for Loops to launch their Fresh Peel Resurfacing Mask, a fruit enzyme-powered treatment designed to brighten, smooth, and refresh the skin. Inspired by the mask’s natural ingredients and vibrant green packaging, we built a visual world that embodies the fresh, revitalizing experience of the product.

To translate the mask’s effects into imagery, we played with contrasts—textures that feel smooth yet dynamic, tones that feel bright yet natural. The result is a campaign that reflects the renewal and glow the mask delivers.

Every element of the shoot was crafted to mirror the key benefits of the mask: resurfacing, brightening, and freshness. The visuals mix clean beauty compositions with playful, unexpected moments, making the campaign feel as invigorating as the product itself.