This campaign was created for Good Light to launch their moisturizer, The Order of the Eclipse. Known for crafting narratives around each product, Good Light envisioned a mystical world for this launch—one that embraces fluidity, transformation, and beauty beyond the binary.

To bring this vision to life, we built a contrast-driven visual universe, blending ethereal light with deep shadows to create something both familiar and unexpected. The imagery moves between conventional beauty photography and the avant-garde, reinforcing the magic and depth of the Order of the Eclipse.

Casting was central to this story. We sought models whose identities and values aligned with Good Light’s mission—championing inclusivity, self-expression, and gender fluidity. Additionally, each model brought their own engaged audience, amplifying the campaign’s reach authentically.

True to Good Light’s commitment to real beauty, the campaign was left completely unretouched, celebrating skin in its raw, natural form.